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The Brain and Creativity

Creativity fuels innovation, art, and countless breakthroughs in various fields. We marvel at the genius of creative individuals and their ability to generate novel ideas seemingly out of thin air. But what exactly happens in the brain when creativity is sparked? How does the brain process and generate creative ideas? Can we enhance our own creative abilities? In this blog, we will explore the neural processes underlying creativity, define what creativity entails, delve into the possibility of becoming more creative, and provide practical tips to boost creativity and generate ideas.

Defining Creativity

Creativity can be defined as the capacity to generate original ideas, solutions, or products that are both novel and valuable. It involves combining existing knowledge, skills, and experiences in innovative ways to produce something unique and meaningful. Creativity is not limited to artistic endeavors but extends to problem-solving, scientific discovery, entrepreneurship, and other domains.

"Creativity is intelligence having fun." - Albert Einstein

The Neural Processes Involved in Creativity

Several brain regions and networks contribute to the creative process, including the prefrontal cortex, temporal lobe, parietal cortex, and limbic system.

Prefrontal Cortex: The prefrontal cortex, particularly the dorsolateral prefrontal cortex, plays a crucial role in idea generation and cognitive control. It is involved in flexible thinking, working memory, and the ability to switch between different concepts and perspectives.

Temporal Lobe: The temporal lobe, specifically the right hemisphere, is associated with semantic processing and making remote associations. It facilitates the integration of seemingly unrelated concepts, leading to unique insights and ideas.

Parietal Cortex: The parietal cortex is involved in attentional processes and plays a role in directing attention to relevant stimuli while filtering out distractions. It helps in maintaining a focused state conducive to creative thinking.

Limbic System: The limbic system, including the amygdala and hippocampus, is associated with emotions and memory. Emotions can provide the spark for creative ideas, and the retrieval of relevant memories is essential for generating innovative connections.

What Happens in the Brain During Creative Activities?

Engaging in creative activities activates specific neural networks and neurotransmitter systems, providing insights into the brain's creative mechanisms.

Default Mode Network (DMN): The DMN, a network of brain regions active during rest, becomes engaged during creative tasks. This network is associated with self-referential thinking, introspection, and the generation of novel ideas.

Dopamine and Norepinephrine: Neurotransmitters like dopamine and norepinephrine play a crucial role in creativity. Dopamine is associated with reward processing and motivation, while norepinephrine enhances attention and cognitive flexibility, facilitating idea generation.

Can You Become More Creative?

The question of whether creativity is innate or can be cultivated has long intrigued researchers and artists alike. While some individuals may possess a predisposition toward creativity, research suggests that creativity is a skill that can be nurtured and enhanced through various means.

Embrace Diverse Experiences: Expose yourself to a wide range of experiences, cultures, disciplines, and perspectives. Engage in activities outside your comfort zone, as new experiences provide a fertile ground for creative thinking.

Cultivate Curiosity: Develop a curious mindset that seeks to question, explore, and discover. Curiosity fuels the desire to learn and uncover new possibilities, stimulating creative thinking.

Practice Open-mindedness: Challenge your own assumptions and biases. Embrace different viewpoints and encourage constructive debates. Open-mindedness expands the range of ideas and facilitates innovative thinking.

Foster a Growth Mindset: Adopt a belief that your abilities can be developed through effort and practice. Embrace failures as learning opportunities and persevere through challenges. A growth mindset promotes resilience and encourages creative problem-solving.

Engage in Brainstorming and Idea Generation Techniques: Explore techniques such as brainstorming, mind mapping, and lateral thinking exercises to stimulate idea generation and free the mind from constraints.


Daniel Glassbrook, PhD

Daniel is a sports scientist and researcher, previously working as the first team sports scientist for the Newcastle Falcons Rugby Club, and a postdoctoral researcher in sports related concussion at Durham University.


Beaty, R. E., Benedek, M., Barry Kaufman, S., & Silvia, P. J. (2015). Default and executive network coupling supports creative idea production. Scientific reports, 5(1), 10964.

Dietrich, A. (2004). The cognitive neuroscience of creativity. Psychonomic bulletin & review, 11, 1011-1026.

Kaufman, S. B., & Gregoire, C. (2016). Wired to create: Unraveling the mysteries of the creative mind. Penguin.

Flaherty, A. W. (2005). Frontotemporal and dopaminergic control of idea generation and creative drive. Journal of Comparative Neurology, 493(1), 147-153.

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