Dear CONKA Community,
We are pumped to share with you the journey that has led us to create CONKA V23 and the CONKA App.
Seeing it work in a scientific setting was awesome but we were fed up of people asking how well it works? So we decided to create the technology so that you can prove it to yourself.
This is a cognitive enhancing drink tracked by technology.
We didn't just want another product on the shelf; we are athletes and we think about cognitive performance process. What you do off the pitch defines what you can achieve on the pitch. Life's defining moments are won or lost in the prep.
Our vision was ambitious, but we were driven by a set of core principles that guided us in turning this vision into a reality.
Advancing human potential requires us to operate at the frontier of science and performance.
Scientific Foundation
We didn't just want a product that felt effective; we wanted it to be scientifically proven. We weren't willing to compromise on the science. To achieve this, we collaborated with some of the best scientists to ensure CONKA and V23 is built on a foundation of expertise and stands up to rigorous double-blind testing.
Sustainability Over Quick Fixes
We recognised the need for an all-round cognitive enhancer that could be taken consistently without compromising our natural rhythms. This meant moving away from caffeine-based solutions, which, while effective in the short term, could interfere with sleep and then overall well-being or the longevity of being able to keep performing at a high level.
Active Lifestyle
CONKA V23 isn't just about mental performance. We wanted it to complement an active lifestyle. Exercise is the fastest way to get an outsized improvement in cognitive performance. CONKA had to be conducive to an exercise program and compatible with a workday.
Contact Sport Use Case
The journey began in contact sport and given the impact of head trauma on performance and longevity in contact sports, we felt strongly that our product should have a primary use in this area. Being contact sport athletes we had ample anecdotal evidence suggesting that our formula can help speed up recovery, and having a fast-acting version of our formula would be imperative when it comes to in real time head injuries.
Market Research
Our performance professionals and other industry operators seemed to be focused on vitamins and minerals. But we are focusing on things we were not already using and so unique blends of nootropics posed greater opportunities for unleashing our full potential.
Quantifiable Impact
We live in a world where data drives decisions. We wanted our users to have the power to measure the impact of our product in real-time, without the need for lab visits. This led us to integrate technology into our memberships.
Technological Aspects
In order for us to be able to optimise our formula and offer our customers a real-time look into their cognitive performance we created an app that would allow customers to see their progression, we don't want you to take our word for it we want to prove it to you.
Baseline Testing
Testing and tracking is at the heart of our approach. By understanding one's cognitive baseline, that is without CONKA, we can more accurately track and depict change from the impact of a customer’s lifestyle choices.
Tangible Proof
We wanted to move beyond anecdotal evidence. By integrating technology, we can provide tangible data to our users, showcasing the real-time benefits of CONKA.
Ongoing Research
Our commitment to ongoing research ensures that we remain at the forefront of cognitive performance enhancement, allowing us to adapt and evolve based on technology advancements from the frontier of science and sports performance.
Community Hub
We envisioned a space where individuals could come together, share insights, and collectively elevate their cognitive performance. Driven by our customers natural curiosity and competitiveness we aimed to create a thriving community committed to growth.
Global Reach
Sport knows no boundaries, and neither do we. Our goal is to reach every corner of the globe, ensuring that anyone, anywhere, can access and benefit from our product.
We are incredibly excited about this journey that has been driven by a passion for excellence, a commitment to science, and a desire to serve our community. We are excited about the future and are grateful to have you as part of this journey.
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